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Privacy Policy - Straight talk about Internet privacy.
Idearc Media LLC ("Idearc") respects your right to privacy, and we want you to be aware of how we collect and handle information on each website covered by this policy.
This Privacy Policy applies only to the user privacy of the www.superpages.com, www.switchboard.com, www.localsearch.com, www.bigbook.com, www.bigyellow.com, www.superguarantee.com, www.everycarlisted.com and www.autoindustryinsights.com websites (each, "This Website", as applicable). It does not apply to the offline activities of Idearc Media LLC or any of its affiliates.
Privacy Policy Effective Date / Updates
This Privacy Policy is effective as of June 25, 2009. Our business changes
constantly. Our Privacy Policy will change also, and information collected through
This Website is subject to the Privacy Policy in effect at the time the information
is collected (unless you consent otherwise as to information related to you).
You are advised to check this web page (or such other page accessible by clicking
on the Privacy Policy link in the footer of This Website) frequently to see recent
changes. Idearc will notify users of any changes to this Privacy Policy by posting
the version of the Privacy Policy containing such changes on this web page (or such
other page accessible by clicking on the Privacy Policy link in the footer of This Website).
Information Idearc Collects
What information does This Website gather?
When you visit This Website, Idearc may collect the following types of information:
- Personally Identifiable Information You Knowingly Provide
- Information Idearc Collects Automatically
- Non-Personally Identifiable Information You Knowingly Provide
If you choose to use an available referral service on This Website (e.g., to send a postcard, listing, page link, contest invitation, etc.), we will ask for certain personal information from the recipient (e.g., the recipient's name, e-mail address, mobile telephone number) and your name and e-mail address. Idearc uses the personally identifiable referral information you provide to facilitate this communication on a one-time basis, and may also store and use such personally identifiable information for analysis purposes (e.g., tracking the success of the referral feature).
In addition, as you (and other users) browse This Website, our web servers automatically collect certain information about such visits (usually through the use of cookies, JavaScript tags, clear .gif files --also known as "web beacons"-- and the analysis of http headers), such as the user's IP address, the user's domain name, the user's browser type, the user's user agent, how many users visit This Website, which pages the user visits and for how long, the date and time the user accesses This Website, the Internet address of the site from which the user directly linked to This Website and the links on This Website on which the user clicks. In addition, Idearc collects certain search parameters relating to searches conducted by the user which are not entered by the user.
In some cases, we may also collect non-personally identifiable information that you provide, such as search parameters in connection with a search you conduct through This Website, ratings and reviews, and zip code.
To improve the services we can offer you, we may decide to expand This Website's capabilities for obtaining information about users in the future. We will update this Privacy Policy as our practices change to ensure that you are aware of developments in this area.
How does Idearc use information collected on This Website?
When users supply personally identifiable information about themselves for a specific
purpose (for example, to register to use a feature on This Website, to purchase a product
or service, to obtain a free listing, to register for a program or to use a feature of a
program, to receive information, or to apply for a job), we may use such information
for such purpose.
We also may use personally identifiable information users provide as we would use the same
information obtained in a traditional non-electronic manner. For example, we may use such
personally identifiable information to assess your credit rating, to publish your name,
address, and phone number in our directories (unless you have requested a non-published number),
to contact you in connection with a program you are participating in, user reviews and/or to
evaluate your service needs, and to contact you regarding additional services you may find useful.
When users provide personally identifiable information in connection with a feature on This Website,
we may also use such personally identifiable information in connection with the operation of
such feature. (For example, if you register to use the personalized directory service,
we may use the personally identifiable information you provide to provide you with a more
personalized and useful service, and if you create a review of a business on This Website,
we may publish your initials, city and state in connection with such review.) When users provide
personally identifiable information in connection with a contest, sweepstakes or other promotion
that we may run on This Website, we may use such information to administer such contest,
sweepstakes or promotion and to notify winners.
We may also use personally identifiable information you provide to communicate with you
(e.g., to send you e-mails) and to otherwise serve you. For example, we may use your name
and e-mail address to send you e-mails to (a) provide information regarding our company,
marketing information about products and services, and newsletters, (b) conduct online surveys,
(c) confirm your registration on This Website, a service registration, or orders placed online and
(d) otherwise communicate with you. However, you may request not to receive
(i.e., "opt-out" of receiving) commercial e-mail messages (the primary purpose of which
is the commercial advertisement or promotion of a commercial product or service) from us
(on a category-by-category basis), by clicking on
Update Your Email Preferences
(or otherwise visiting the e-mail campaign opt-out page), and following the directions provided on the e-mail
campaign opt-out page. If you have previously opted out of receiving commercial e-mail messages
related to one or more categories, you may cancel your request to opt-out of (i.e., consent to
receive commercial e-mail messages from us related to) such categories (on a category-by-category
basis) by clicking on
Update Your Email Preferences (or otherwise visiting the e-mail campaign
opt-out page), and following the directions provided on the e-mail campaign opt-out page.
Please note that we reserve the right to send certain types of e-mail messages that are not
subject to opt-out (see information about
In addition, Idearc may use personally identifiable information you provide and information
Idearc automatically collects through this website (and may combine personally identifiable
information you provide with information Idearc automatically collects through This Website
and non-personally identifiable information you knowingly provide) as it deems appropriate
to protect its property or other rights (for example, to enforce any policies or contractual
provisions regarding use of the "ratings and reviews" feature or the "send a listing"
feature).
We use information Idearc automatically collects through This Website to improve This Website,
to monitor its performance, to make This Website easier for you and other users to use, and
to manage features and programs made available through This Website. For example, Idearc may
use information Idearc automatically collects in the ways described in the section entitled
"What is a cookie and why does Idearc use them?", below.
Can I review and request changes to personally identifiable information that I
provide through registration forms on This Website?
If you register with us and create a profile on This Website, at any time after you
register and create a profile, you may review and request changes to any personally
identifiable information you provided through the registration form, by viewing and
updating your profile within the application.
In addition, (i) you may request not to receive (i.e., "opt-out" of receiving) commercial
e-mail messages from us (on a category-by category basis), by clicking on
Update Your
Email Preferences (or otherwise visiting the e-mail campaign opt-out page), and following
the directions provided on the e-mail campaign opt-out page, and (ii) if you have
previously opted out of receiving commercial e-mail messages related to one or more
categories, you may cancel your request to opt-out of (i.e., consent to receive commercial
e-mail messages from us related to) such categories (on a category-by-category basis)
by clicking on
Update Your Email Preferences (or otherwise visiting the e-mail
campaign opt-out page), and following the directions provided on the e-mail
campaign opt-out page. Please note that we reserve the right to send certain
types of e-mail messages that are not subject to opt-out (see information about
Do you sell or provide my information collected through This Website to
companies outside of the "Idearc Family?"
We do not sell or disclose personally identifiable information you provide to us
through This Website to anyone outside of the "Idearc Family" unless
(i) you specifically authorize it, (ii) it is to complete a transaction,
service or activity that you initiated or requested, (iii) it is to provide
a service on behalf of Idearc (for example, Idearc may contract with an entity
outside of the "Idearc Family" to send e-mail messages on behalf of Idearc),
in which case such non- "Idearc Family" entities are not permitted to use such
information for any purpose other than to provide such service, (iv) it is to
assess your credit ranking or report your failure to fulfill your payment obligations
in connection with the purchase of (or application to purchase) products or services
through This Website, (v) it is required by law or we believe that such action is
necessary in order to conform to the edicts of the law, (vi) we believe that
disclosure is necessary to protect our rights and/or to comply with a judicial
proceeding, court order or legal process served, (vii) we believe that disclosure is
necessary to protect the safety of customers, employees or property, or
(viii) Idearc transfers all or substantially all of its assets to another entity
(in which case Idearc may disclose, sell and/or otherwise provide personally identifiable
information to such entity). If you provide personally identifiable information to
us in the context of an event Idearc sponsors on This Website with another company,
such as a contest, or if you register on a co-sponsored section or feature of This
Website, you may also be providing such personally identifiable information to
the co-sponsor. When you provide your personally identifiable information to any third
party, Idearc is not responsible for any third party's use of such personally
identifiable information.
Idearc may share information it automatically collects through This Website
with non-"Idearc Family" companies in order to assess the results of a promotion,
event or third party relationship, to provide information to current or prospective
customers, to complete a transaction, service, search or other activity that the
user initiated or requested or to otherwise enhance your online experience.
For example, we may provide information Idearc automatically collects:
- When you link to another site from This Website.
- When you request certain information that Idearc obtains from a third party.
- When we host co-branded versions of This Website (or portions of This Website). Our co-branded websites may also contain clear .gif files (electronic images that allow This Website to automatically collect information about your visit to the website).
We may also disclose information Idearc automatically collects to non-"Idearc Family" companies or entities if (a) it is required by law or we believe that such action is necessary in order to conform to the edicts of the law, (b) we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served, (c) we believe that disclosure is necessary to protect the safety of customers, employees or property, or (d) Idearc transfers all or substantially all of its assets to another entity (in which case Idearc may disclose, sell and/or otherwise provide information Idearc automatically collects to such entity).
Please note that Idearc may support features and content appearing on other companies' sites that you may visit. These companies may collect information about you, but Idearc does not have control over the privacy practices of these companies. If you are visiting a site that indicates that it is "powered by superpages.com", or if you link to another site from This Website, you are advised to read the privacy policy of that site for its policies regarding information collection and usage.
Do you accommodate links to other sites?
Yes. This Website contains links to other sites. These other sites may, among other things,
allow you to bid on and/or purchase products that you initially viewed on This Website.
These other sites may (or may not) be "co-branded" or "private-labeled" with
(or otherwise contain) the Superpages.com, Switchboard, Localsearch.com,
Superguarantee.com, BigBook, BigYellow, or EveryCarListed.com trademarks
or other trademarks or branding of Idearc. You can tell if you have linked
from one site to another site by looking at the URL in the browser window (or,
if the link opens a new browser window, by looking at the URL found by "right-clicking"
on the page in the window and selecting "properties"). If the second level domain
of the URL for the page containing the link is different than the second level
domain of the URL for the page to which you have linked, you have linked to a
different site. For example, if you link from a page located at the URL
www.thirdleveldomain.superpages.com to a page located at the URL
www.superpages.secondleveldomain.com, you have linked to another website.
Please note that any of Idearc's trademarks or service marks (e.g.,
Superpages.com, Switchboard, Localsearch.com, SuperGuarantee, BigBook, BigYellow,
EveryCarListed.com, etc.) may be included in the URL of a co-branded or private
label site that is owned and operated by another company, in a location other
than that occupied by the second level domain (e.g., as the third level domain).
Other companies that own or operate these sites may track and/or collect information
about you, but Idearc does not have control over the privacy practices (including,
without limitation, those relating to tracking user activity, collection of user data,
use of user data, and security) of these companies (although, when a user activates
a link from This Website to one of these other sites, Idearc may pass the user's referral
URL and IP address to the server hosting such other site). We are not responsible
for the privacy policies or practices (including, without limitation, those related
to tracking, collection, use and security) employed by other companies (or in
connection with sites of other companies), and we are not responsible for the
content on, or operation of, sites of other companies (including, without
limitation, any transactions conducted through such sites). We are committed
to safeguarding customer privacy on This Website.
If you are visiting a site via a link on This Website, you are advised to read the privacy policy of
such other site for its policies regarding information tracking, collection,
usage and security.
Idearc may, however, host (or contract with third parties to host) website advertising
linked to This Website (the "Idearc-Hosted Website
Does Idearc combine personally identifiable information provided through
This Website by users of This Website with offline information about such users?
If and when Idearc intends to combine personally identifiable information you
provide through This Website with offline information about you, this intent
will be clearly stated. You will then have the ability to choose not to have
that information combined.
E-Mail
Does This Website send e-mail to users of This Website?
Idearc may send you commercial e-mail messages (unless you have chosen to opt-out of
receiving them, with some exceptions, as explained below) and non-commercial
e-mail messages (which are not subject to opt-out, as explained below). For example,
Idearc may send you e-mails to (a) conduct online surveys, (b) provide information
regarding our company, information regarding our website(s), marketing information
about products and services, and newsletters, and (c) confirm registrations and
orders placed online and to otherwise communicate with you as a client or other
user of our services. In addition, occasionally, we may use opt-in e-mail lists
from third parties to promote our latest specials.
You may request not to receive (i.e., "opt-out" of receiving) commercial e-mail
messages (the primary purpose of which is the commercial advertisement or
promotion of a commercial product or service) from us (on a category-by-category
basis), by clicking on
Update Your Email Preferences (or otherwise visiting the
e-mail campaign opt-out page), and following the directions provided on the e-mail
campaign opt-out page. If you have previously opted out of receiving commercial
e-mail messages related to one or more categories, you may cancel your request
to opt-out of (i.e., consent to receive commercial e-mail messages from us related
to) such categories (on a category-by-category basis) by clicking on
Update Your
Email Preferences (or otherwise visiting the e-mail campaign opt-out page), and
following the directions provided on the e-mail campaign opt-out page.
Please note that we reserve the right to send e-mails to online users, including
those who have opted out of receiving commercial e-mail messages, to (a) facilitate,
complete or confirm a commercial transaction the user has agreed to enter into with
Idearc or participation in a program the user has selected; (b) provide warranty
information, product recall information, or safety or security information with
respect to a commercial product or service used or purchased by the user;
(c) provide notification concerning a change in the terms or features of,
notification of a change in the user's standing or status with respect to, or
at regular periodic intervals, account balance information or other type of account
statement with respect to, a subscription, membership, account or comparable ongoing
commercial relationship involving the ongoing purchase or use by the user of products
or services offered by Idearc; (d) provide information directly related to an
employment relationship or related benefit plan in which the user is currently
involved, participating or enrolled, (e) deliver goods or services, including
product updates or upgrades, that the user is entitled to receive under the
terms of a transaction that the user has previously agreed to enter into with
Idearc, (f) communicate other non-commercial e-mail messages, and (g) communicate
commercial e-mail messages that the user consents to receiving.
If you are visiting a site via a link on This Website, you are advised to read
the privacy policy of that other site for its policies regarding e-mail.
(See section entitled
"Do you accommodate links to other sites?", above)
Online Advertising
What is Idearc's position regarding online advertising
and third party ad servers?
Idearc accepts advertisements from third parties that serve advertising into
This Website. Idearc may use clear .gif files (also known as "web beacons")
provided by such third parties in the pages containing the ad(s) that Idearc
sends to your browser. These "clear gifs" allow the third parties to automatically
collect information (e.g., usage pattern information) about your visit
to This Website.
As an online advertiser, Idearc may use information supplied from third party
companies in several ways, such as to:
- Evaluate and prioritize site selection when developing online media plan
- Geographically target advertising
- Deliver product and pricing advertising/information applicable to the customers' state
- Gauge the effectiveness of our online advertising
Security
What security measures are in place to restrict access to personally
identifiable information?
Idearc is committed to protecting your personally identifiable information that
you provide through This Website. This Website is protected with a variety of
security measures such as change control procedures and physical access controls
(and passwords, as applicable). We also implement other control mechanisms in an
effort to help protect personally identifiable information that you provide through
This Website from being lost, misused or altered inappropriately.
This Website supports 128 bit Secure Socket Layer (SSL) encryption to transmit
certain information (e.g., credit card information provided by the user and social
security numbers provided by the user). SSL is a transport level technology for
authentication and data encryption between a web server and a web browser. SSL
sends data over the "socket", which is a secure channel at the connection layer.
Cookies
What is a cookie and why does Idearc use them?
A cookie is a small data string our server writes to your hard drive that contains
your unique User ID for This Website. Cookies help us to identify new and returning
users to This Website, analyze click-stream data, and track historical activity
on This Website, which allows us to give you a more personalized, useful experience
on This Website.
Cookies help Idearc to enhance the user's online experience and can be used to:
- deliver the appropriate geographic message
- manage frequency of ad exposure; avoid over delivery of the same message
- tailor an advertisement or other content to better match your interests and preferences
- ensure that you see the correct products and pricing applicable to the state in which you live
- keep track of your order as you order services
- understand advertising effectiveness
- manage features and programs made available through This Website
You can choose to change your browser settings to disable cookies if you do not want us to establish and maintain a unique User ID. Please be aware that cookies may be required to complete certain functions on This Website, such as ordering products or services, and, also in connection with personalized sections of This website, for example My Superpages. To disable cookies, see "Setting Cookie Preferences", below.
However, you need to understand that some websites/ad serving companies have the ability to reestablish your history even after cookie deletion, if you reenter the same site on another occasion, or some other site tracked by the ad serving company/network, and specifically provide personal data.
Deletion of cookies alone does not prevent ad serving companies from reestablishing history on a user. The user must either continue to decline cookies each time it reenters the site to keep the tracking severed, if desired, or opt-out. When you opt-out, your unique user ID cookie is erased and you are reassigned an anonymous, non-id cookie. This new cookie tells websites that you have opted out and they will then know not to attempt to assign other cookies to you in the future. Opt-out cookies do not contain a unique user ID number therefore websites are not able to identify your computer uniquely.
Users who choose to continually delete cookies and not opt out can have their browser advise them each time a website attempts to send a cookie to your system. At that time, you can choose to either Accept or Cancel a cookie. Users who choose to "opt out" after deleting cookies will receive an anonymous/non personally identifiable cookie.
Here is How to Set Your Cookie Preferences:
- Microsoft Internet Explorer 5+, 6, 7: From the menu, select Tools and click on Internet Options. Click on the Privacy tab. Click on Default, it should set to "Medium"
- Mozilla Firefox: From the menu, select Tools and click on Options. Click the Privacy panel. Under Cookies, click check box 'Accept cookies from sites' and 'Accept third-party cookies' check box
- Netscape 9: From the menu, select Tools and click on Options. Click the Privacy panel and then click on the Cookies label. Click on check box, 'Select cookies from the site'
- MAC Safari: From menu, click on Safari, select 'Preference'. Click on 'Security'. From 'Accept cookies: click on radio button 'Only from sites you navigate to'
- MAC Firefox: From menu, click on Firefox, select 'Preference'. Click on 'Privacy'. Under 'Cookies', click check box 'Accept cookies from sites'
- Other Browsers: Contact the manufacturer of the browser for information
Children's Privacy
Does Idearc knowingly collect personal information from children through This Website?
Idearc does not knowingly collect personal information from children through This Website.
Idearc does not request that users provide any personal information through any area of
This Website that is directed towards children. Idearc may, however, automatically
collect certain information regarding users' visits to This Website (for example,
the user's IP address, the user's domain name, the user's user agent, which pages
the user visits and for how long, the date and time the user accessed This Website
and the referral URL) including areas of This Website that are directed towards
children. (See Section entitled "Information Idearc Collects".)
We cannot always determine the age of persons who access and use This Website.
If a child visits This Website or provides us with the child's information, we
encourage the parent or guardian of the child to Contact Us to have such
information deleted. This Website, and any site to which users may link from
This Website, may contain content provided by advertisers or other third parties
that may not be suitable for children. Idearc asks parents or legal guardians
to assist Idearc by supervising any activities of children at This Website
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